How to create branded email templates for corporate events

Email templates help you create consistent, professional communication for your Corporate Event. Once a template has been created, it can be reused whenever you need it—saving time while ensuring that every attendee receives communication that matches your event and organisation.

Email templates can serve different purposes. They can be used in event automations, for example to send a confirmation or reminder at the right moment. They can also be used as the foundation for an email campaign for the selected event.

This article focuses on creating the template itself. Email campaigns and the different ways to send them are covered in a separate section.

Opening email templates

Open the relevant Corporate Event and navigate to the Email templates section.

Here you can view the templates that are already available for the event, edit existing templates, or create a new one.

Creating a new template

Click Create email template to start building a new email.

Give the template a clear internal name. This name helps you and your team quickly recognise the purpose of the email later—for example, Registration confirmation, Event reminder, Practical information, or Thank you for attending.

A clear naming structure is especially useful when your event includes multiple attendee types, communications, automations, or campaigns.

Adding the email content

Add the subject line and write the content of the email.

Use the email editor to create a clear, on-brand message for your attendees. Keep the purpose of the email in mind: a confirmation email should reassure attendees that their registration was successful, while a reminder email should help them prepare for the event.

Templates make it easy to maintain a consistent tone of voice, layout, and branding across all event communication.

Saving the template

Once the content is ready, save the template.

Saving an email template does not automatically send it to attendees. It simply makes the template available for use within the selected Corporate Event.

You can return to the template later to review or update its content whenever event details change.

Using templates in automations

Email templates can be selected when configuring event automations.

This allows NOVOTIX to send the right message at the right time, based on an attendee action or event workflow. For example, a template can be used for registration confirmations, reminders before the event, or follow-up communication after attendance.

Using templates in automations helps you provide a smooth and professional attendee experience without having to send every email manually.

Using templates for email campaigns

Templates can also be used when creating an email campaign for the event.

This is useful when you want to send a communication to a specific group of attendees, such as all registered guests, a selected attendee type, or invitees who still need to respond.

The separate Email campaigns guide explains how to create a campaign and the different ways it can be sent.