Email campaigns help you communicate with exactly the right attendees at the right moment. Rather than sending one message to everyone, NOVOTIX lets you create a targeted audience directly from the attendee list.
You can filter attendees by registration details, contact information, custom attributes, and event activity. Once the right audience is visible, you can create a campaign directly from that selection and use one of your existing email templates.
This makes Corporate Event communication precise, flexible, and easy to manage—from registration reminders and practical event information to follow-up messages after the event.
Open the relevant Corporate Event and navigate to:
Events → [Event] → Attendees
The attendee overview contains all registrations for the event. From here, you can select attendees manually or use filters to create a specific audience.
Once your audience is ready, click Send email to start creating a campaign for the selected or filtered attendees.
Click Filters in the attendee overview to open the filter builder.
The filter builder gives you control over who should receive the campaign. You can choose whether a filter should Include or Exclude attendees, select the field to filter by, choose a condition, and enter the value to search for.
Available standard attendee fields include:
First name and last name
Email address and phone number
Company
Country and language
Barcode and attendee ID
You can also filter by registration information, including:
Attendee type
Registration status
Checked-in status
Cancelled status
Personalised status
Creation date
Custom attributes configured for the event can also be used as filters. For example, this may include Job title, HubSpot ID, or other event-specific information.
NOVOTIX offers several conditions to help you build the right audience:
Contains — includes attendees where the value contains the text entered.
Does not contain — excludes attendees where the value contains the text entered.
Equals — finds an exact match.
Not equals — excludes an exact match.
Starts with — finds values beginning with the entered text.
Ends with — finds values ending with the entered text.
Is empty — finds attendees without a value in the selected field.
Is not empty — finds attendees with a value in the selected field.
For example, you could create a campaign for attendees with the type VIP, people working for a specific company, guests who have not checked in, or attendees whose job title has not yet been provided.
Use Add filter to include additional criteria. Use Replace filters when you want to replace the active filter set with a new one. If your team frequently uses the same audience criteria, you can also select a saved Favourite filter.
Click Apply to update the attendee overview with the filtered audience.
In addition to filters, you can select individual attendees directly in the overview using the checkboxes next to their names.
This is useful when you need to contact a small, specific group that does not require a reusable filter—for example, a number of speakers, guests, or stakeholders.
You can also combine the attendee overview with visible columns such as name, email, company, country, language, attendee type, job title, check-in status, and registration status to review the audience before sending a campaign.
Once your audience is correct, click Send email.
The campaign window clearly displays the audience that will receive the email. Always review this before continuing, especially when working with a large or filtered attendee list.
Enter a clear Campaign name. This name is internal and helps your team recognise the campaign later. Examples include:
VIP practical information
Registration reminder — no response
Speaker arrival details
Post-event thank-you email
Next, select the Email template that should be used for the campaign. Templates allow you to reuse approved and on-brand content without rebuilding each message from scratch.
By default, NOVOTIX creates the campaign as a draft.
Click Create draft to save the campaign without sending any emails. The draft then appears on the event’s Campaigns page, where it can be reviewed, adjusted, and activated when you are ready.
Creating a draft is the recommended approach for important communications because it gives you time to verify the audience, template, scheduling, and duplicate settings before anything is sent.
The campaign window also includes Directly send email(s).
When this option is enabled, NOVOTIX sends the email immediately to the current audience. No campaign draft is created for review or activation, and the communication does not appear on the Campaigns page.
Use direct sending only when the audience, template, and timing have been checked carefully and an immediate message is required.
Enable Send a separate email to each attendee when multiple attendees may share the same email address.
This is useful when one person registers several colleagues using one contact email address. When enabled, NOVOTIX sends a separate email for every matching attendee registration.
Leave this option disabled when each email address should receive only one copy of the campaign.
Open a draft from the Campaigns page to review its settings before activation.
Campaign settings include:
Campaign name
Campaign type
One-time — for a single campaign send.
Continuous — for ongoing campaign communication.
Start date and time — an optional start moment for the campaign.
Duplicate email-address behaviour — choose whether attendees with the same email address should each receive a separate message.
The campaign overview also provides a Simulate recipients option. Use this to preview the expected audience before activating the campaign. It is a helpful final check when filters, attendee types, or duplicate-address rules are involved.
NOVOTIX includes a built-in 10-minute safety window for direct campaign sends.
When you click Start campaign for a direct send, the campaign does not send immediately. Instead, a 10-minute countdown starts. This gives you time to perform one final check and cancel the campaign if you notice an incorrect audience, template, subject line, or timing.
You can cancel the campaign at any point during this countdown:
From the campaign detail page; or
Directly from the Campaigns overview list.
The safety window applies to direct sends. For scheduled campaigns, it applies only when the scheduled start time is within 10 minutes of the current time. If the campaign is scheduled further in the future, it remains scheduled and can be reviewed or adjusted before its planned start time.
Once the 10-minute safety window has ended, NOVOTIX begins sending the campaign to the selected audience.
After a campaign has been sent, NOVOTIX provides a delivery overview so you can monitor its progress.
The campaign page can show:
Total recipients
Emails sent
Pending emails
Failed emails
Unsubscribed recipients
Delivered emails
Opened emails
Clicked emails, when click tracking is enabled
The Recent recipients section lets you search for a specific email address and filter recipients by status, including:
Sent
Failed
Skipped
Pending
Delivered
Opened
Clicked
This makes it easier to investigate a specific attendee’s email status or confirm whether an important message was delivered.
Every campaign includes an overview of attendees who have unsubscribed from that specific campaign.
The event’s main Campaigns page also contains an unsubscribe list for all campaign-email unsubscribes within the event. This helps your team respect communication preferences and maintain a clean, trustworthy attendee communication process.
From the Campaigns overview, campaigns can be archived when they are no longer actively needed. Archived campaigns remain available for reference without cluttering the active campaign list.
A campaign can also be deleted when it was created by mistake or is no longer relevant. Only delete a campaign when you are certain it is not needed for reporting, audit history, or future reference.